Kimono Experience

2023 is shaping up to be a pivotal year for the travel industry, as it continues its rebound from the challenges of recent times. At this critical juncture, we, as a leading travel technology software developer, are thrilled to present the "2023 Travel Trends and Consumer Insights Report." Through this report, we aim to delve deeply into critical themes such as the current state of travel market recovery, emerging travel trends, and analyses of the mindset of travel industry operators and consumers. 

In this article, we will summarize the key points from the report and offer insights to consider when formulating future strategies.

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1. Japan and South Korea: Shaping Inbound and Outbound Travel

The international travel landscape is evolving, driven by labor shortages and rising costs. Short-haul trips are on the rise, with Japan emerging as a top choice for Asian travelers. Thailand has also witnessed a resurgence in travel interest, with a two-fold increase in bookings compared to 2019.South Korea, on the other hand, demonstrates robust demand for overseas travel, with Taiwan and Japan ranking among its top three inbound destinations. The proliferation of low-cost carriers (LCCs) signals a potential rebound in international travel demand.

Otaru Canal Boat

2. Thriving in Diverse Travel Experiences

Outdoor activities like hiking, camping, skiing, and water adventures have gained immense popularity. Package tours are making a comeback as travelers prioritize safety and privacy. Attractions and activity tickets maintain stable volumes, and diversification beyond tickets can enhance visitor engagement.Unique experiences are on the rise, with travelers seeking authentic and culturally immersive encounters, such as rural crafts, archery, horseback riding, and historical costume photography.


3. Booking Lead Time: Plan Ahead for Success

Influenced by the pandemic, consumers now plan their travels with greater foresight. Package tours are booked up to 12 days in advance, while attraction and activity tickets are typically booked three days ahead. Booking timeslots vary significantly between weekdays and weekends, highlighting the need for 24-hour booking websites.


4. Embracing Digital Payments: The New Norm

Over 80% of prepayments are made for experience-based tours, reflecting consumers' comfort with online payments. Self-service ticket machines with electronic payment options account for 60% of attraction and activity ticket payments. Businesses offering one-stop online booking and payment services stand to benefit.

Unique Cultural Experiences

5. Cross-Border Orders Soar

Cross-border orders for rezio's merchants have seen remarkable growth. Japan's border reopening led to a 30% surge in bookings from foreign travelers, while Taiwan's lifting of restrictions resulted in an astounding 8.2-fold increase in cross-border orders. rezio's Channel Manager feature simplifies order management and enhances sales efficiency.


If you're interested in learning more about travel trends and consumer insights, simply complete the registration form. You can gain access to the complete 'rezio - 2023 Travel Trends and Consumer Insights Report' for download. At rezio's official blog, we consistently provide cutting-edge insights into industry trends, offering information that can be utilized in shaping business strategies and operational policies. Let's together usher in a new stage for the travel industry!

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