Kimono Experience

The English version of the report will be available soon!

rezio 2023 Travel Trends and Consumer Insights Report

mastering-google-tools

How Can Google Tools Help Travel Industry Professionals Stand Out?

Firstly, the merchant needs to understand popular destinations and consumer demands in their target market. By aligning their marketing strategies with the trends, they can ensure that their travel offerings meet market demands. Optimizing website content with trending keywords and publishing high-quality visuals can improve the website's ranking in Google search results without additional advertising costs. Additionally, the travel industry provider can consider using 

 to further enhance brand exposure and click-through rates. The following are three Google tools that can help travel industry professionals stand out in the competitive travel market, reaching millions of consumers searching for travel information daily, and attracting more clicks.

 is a trend analysis tool that helps travel industry providers understand the search trends of users using the Google search engine in different time periods and locations. Travel industry professionals can utilize Google Trends to grasp the most popular travel destinations at the moment, understand the impact of different seasons or holidays on travel demand, and adjust their marketing strategies accordingly. For example, when noticing increased interest in a specific travel destination during a certain time period, travel agencies can plan relevant marketing activities to attract more travelers.

 is a free business listing tool provided by Google. Travel industry professionals can register and provide comprehensive business information, including business descriptions, addresses, phone numbers, official website, operating hours, and more. By having a Google Business Profile, when travelers search for relevant travel keywords on Google, the business information of the travel industry professional will be more easily found, increasing exposure and visibility. If you include the URL of your 

 of your business profile, customers can be directed to the product page. This allows them to quickly and intuitively complete their online reservations and payments through rezio mysite.

 is a new travel recommendation tool provided by Google, designed to make it easier for users to find bookable activities and experiences. It also helps travel industry provider promote their tours and activities on Google. As an official partner of Google, rezio offers a seamless integration service that connects your tour itineraries to Google's attractions and business profiles.

When users search for attractions, Google's attractions feature will display tickets and experiences related to that attraction from your booking website. This provides potential customers with more accurate and relevant content, thereby enhancing sales opportunities.

As an official partner of Google, the merchant to use rezio can leverage the system's backend settings to publish ticketing links for attractions, making them visible on Google search results and increasing the chances of generating bookings. In this digital era,

 how can we miss out on the enormous traffic benefits of Google?

If you're a travel experience provider who hasn't explored this avenue yet, come and discover how rezio can help you seize cross-border business opportunities! Apply for a 

With the recovery of global tourism, the competition in the travel market has become increasingly fierce this year. Especially in cases where products have high homogeneity, the key to success lies in how to stand out and effectively utilize digital marketing tools in the market battle. As the world's largest search engine, Google provides a range of powerful tools that can help travel industry professionals understand trends, increase exposure, and conquer the sales market. This article will provide an in-depth introduction to the application of three Google tools in the travel industry.

Mastering Google Tools for Trend Insights, Enhanced Exposure, and Market Domination!

boost-business-with-coupon-code-marketing

Now, let's focus on how to use discount codes to increase customer acquisition opportunities!

Why is it necessary to provide discount codes?

Offering promotional discount codes and direct discounts are both common promotional methods. Although both methods involve price reductions, discount codes are more effective in capturing consumers' attention. Why is that? Unlike direct discounts, the price reduction brought by discount codes can only be enjoyed by consumers who have access to the code. This approach allows consumers to participate in the interactive process, experience their own cleverness and sense of achievement in saving money, and ultimately enhance their purchase intent and brand loyalty.

When is the appropriate time to provide discount codes?

How can discount codes be distributed most effectively?

rezio's provides new directions for consideration. Everyone can refer to the 

 and set up different promotional discount codes to encourage customers to place orders without hesitation. Even the entry-level plan also included the discount code feature, so come over and apply, use the strategy to attract more customers! Apply for

There are countless promotional activities, and engaging in a price war can last the entire year! How can you stand out in the trend of holiday marketing and achieve better results? Today, rezio wants to discuss with you how to conduct promotional activities. We will cover the purpose of promotions, ways to use discount codes, and provide specific implementation examples to help you create your own promotional plan!

Promotional activities are not just about reducing prices; they are a "growth strategy" that drives brand visibility and increases sales.

Don't think that promotional activities are only about lowering prices; that is a big misconception! Successful promotional activities require in-depth thinking and planning from a strategic perspective to effectively attract consumers and increase sales. In fact, offerings like Shopee's "free shipping vouchers," Starbucks' "buy one, get one free," and discounts from food delivery platforms are all part of the businesses' "growth strategies"!

Drive Website Traffic and Attract Customers with Coupon Code Marketing!

Top 5 Travel Trends

Due to the pandemic, people have had fewer opportunities for face-to-face communication, and consumers are increasingly valuing the convenience of online communication, transparency in pricing, and refund mechanisms. Therefore, the level of digitization by businesses directly affects consumer trust and loyalty.

Many travel industry operators have begun utilizing digital software tools to provide travelers with more diverse, convenient, and safe services, such as online ticketing, experience bookings, online itineraries, digital payments, and more. At the same time, government departments are actively promoting the application of digital technology in the travel industry, integrating various tourism information, providing one-stop services, and enhancing touchless services.

In the past, consumers who enjoyed independent travel would opt for flexible, spontaneous itineraries, arranging local activities after booking transportation and accommodation (flight and hotel). However, the increasing number of consumers now prefer to pre-book their itineraries to reduce uncertainty during travel, such as queuing time, on-site price comparisons, and language barriers. Even when there are numerous similar businesses at the destination, pre-booking activities have become the preferred choice for consumers during their travels.

This trend has brought significant changes to the travel industry, as travel operators need to provide convenient and fast booking websites, digital tickets, and more. Offering early bird discounts not only encourages consumers to pre-book and attracts more bookings but also helps improve operational efficiency for businesses.

Increased Influence of Social Media Marketing

More and more consumers indicate that they rely on photos or reviews shared by friends, influencers, or idols when evaluating travel destinations and itineraries. They pay closer attention to factors such as the popularity of attractions, reputation, local characteristics, and experiences.

Therefore, travel industry operators should actively strengthen their management of social media, establish a trustworthy brand image, publish high-quality content, and engage with consumers, actively responding to their reviews. Additionally, collaborating with influencers has become a necessary means to attract traffic, leveraging their recommendations and shares to attract more consumers.

After spending extended periods at home or workplaces in recent years, many consumers have developed new ideas about their travel preferences. They now yearn for a connection with nature and seek to relax their minds and heal their bodies during their journeys. Healing activities such as yoga, meditation, mindfulness, and healthy diets have become popular in travel itineraries. Travelers can participate in morning yoga sessions on the beach or interact with nature in serene valleys.

In response to this trend, travel industry operators should seize the opportunity and offer travel experiences that cater to the holistic healing needs of their customers, enabling them to enjoy comprehensive physical and mental well-being during their trips.

Many consumers are no longer seeking fast, cheap, mass-market travel experiences. Instead, they are looking for more in-depth, meaningful, and responsible travel. They value the quality and experience of their journeys and are inclined to support local culture and industries. They hope to authentically engage with the local qualities and experiences, while also caring about the impact of their travels on the environment and society.  

For example, when visiting Thailand, besides enjoying traditional spa massages, an increasing number of travelers book authentic Thai cooking classes to delve into the local culinary culture. When traveling to Japan, donning traditional kimono and strolling through picturesque streets while visiting popular temples has become a must-do for many tourists. This kind of immersive cultural experience has become increasingly popular among travelers.  

In line with the post-pandemic travel trends, rezio is actively assisting domestic and international travel businesses in enhancing their digital tools to enhance the traveler's experience. Through flexible and modular configurations, travel businesses can customize diverse itinerary options. Would you like to empower your travel business with a powerful cloud-based system that supports multiple languages and currencies for booking? Feel free to contact us to apply for a 

 and let rezio inject new vitality into your travel experience business!

2023 is the year of global travel restart, with many people making travel plans and travel industry operators actively preparing for market recovery. However, after more than two years of travel downturn, the demands and preferences of travelers have changed, and the travel industry must adapt to the new era and create new travel values.

In 2023, what are the new expectations of travelers ,and how can travel industry operators seize new business opportunities? Let's explore five New travel trends together and propose methods for analyzing and keeping up with these trends.

Embracing Tourism Trends: Top 5 Insights for Tour Operators' Success

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