How P.P. Tour Began in the Pandemic

This time, rezio team is excited to invite Patty, founder of P.P. Tour. She didn’t start her journey at the best of times, yet she managed to carve out her own path.

For many in the tourism industry, the pandemic led to a downturn. For Patty, it became the starting point to build her brand. With the belief that “it’s never too late to start,” she launched semi-independent tours and positioned her company as a “half-step travel companion,” guiding travelers step by step. To reach more people, she used podcasts and YouTube to share content that truly connected with her audience.

However, brand management is about more than just having a beautiful website or captivating content. Behind the scenes, countless operational details also matter. In the early days, customers couldn’t pay online—they had to submit a credit card authorization form instead. The process not only discouraged bookings but also raised concerns about data security. Patty believes these “invisible details” are often the very things that determine whether a traveler decides to book.

The Three Strategic for Brand Management

Building Your Brand: The First Step to Winning Travelers

In 2021, the global tourism market was in a state of crisis. It was during this low point that Patty, the founder of P.P. Tour, began to consider: "Can we still create value for travelers?" She realized that "travelers crave companionship but also their own space, at a comfortable distance."

From this insight, she created a new type of group travel—semi-independent tours, which moved beyond the usual rush sightseeing In 2025, she took it a step further by launching small groups of just eight people, allowing travelers and tour leaders to connect and build trust. "Now we won't have to wait in line for the restroom," she joked.

For her Morocco tour,she collaborated with author Tsai, who has lived in the Sahara for over a decade.The tour is designed to give travelers a deeper understanding of local culture—not just riding camels, but experiencing the authentic Morocco behind the “European backyard” facade. This approach makes P.P. Tour stands out, giving travelers a chance to truly step into each destination.

Designing Content: Make Itineraries Feel Like Stories

In the tour design, Patty highlights the stories and values behind each destination, not just a list of attractions. She creates itineraries tailored to different regions and age groups. For example, Egypt tour has become popular with younger travelers, influenced by KOLs. In contrast, longer in-depth tours of Europe often attract older groups. Engaging activities—such as farm stays, skiing, or even a Tour de France cycling trip—tend to appeal more to younger audiences.

Patty also emphasizes a balance between personal freedom and group activities. Many solo travelers join her tours because they feel their needs are understood. To protect privacy, tour leaders don’t share rooms with guests. If no roommate is available, travelers can simply pay a single-room supplement. 

For those who prefer independence, her team offers a one-time “Travel Consultation” service—P.P. Tour handles all planning and booking, while other expenses are paid as needed. This allows seniors or busy travelers to go abroad with peace of mind.

Patty designs her tours with values in mind. The Madrid Pride Parade trip, for instance, reflects her commitment to be gender-friendly.Patty had heard stories from LGBTQ+ travelers who had faced discrimination on group tours. By creating this specific tour, she wanted to make a powerful statement that everyone should feel comfortable traveling.

From attending the parade and visiting friendly businesses to even a 15-centimeter high heel race, Patty stated, "I want the world to see that Taiwan was the first country in Asia to legalize same-sex marriage."

Digital Marketing: Reach Travelers Through Social Media

Patty believes social media is essential for new brands to build connections. Instead of relying only on text, she prefers audio and video to speak directly to travelers. At first, she avoided showing her face and started with a podcast to share trips through voice. However, she soon realized the impact was limited.

Patty’s perspective changed after watching astrologer Jesse Tang, who had built a strong presence on social media. Jesse said, “Show your face—it will bring good luck.” Encouraged, Patty decided to try new approaches.She began creating YouTube videos that combined maps, photos, and on-location footage to make her content more engaging. 

She also noticed that many travelers complained about traditional agencies, so she addressed these issues openly. By sharing such insights, she helped customers better understand the challenges of trip planning, which in turn built a closer bond with her audience. Patty and her team are also creating short videos to connect with more travelers.

Patty firmly believes, "Right now marketing must embrace digital tools. You can't rely on newspapers or faxes anymore. To go the distance, a brand needs to understand trends and move with the times."

Operational Challenges Manual Work, Poor Experience 

Patty believes travel begins at the moment of booking, not just upon arrival. That’s why she pays close attention to content, visuals, and the overall customer experience.

She  recalled building a travel brand in the beginning , she had to handle almost everything manually—from confirming bookings and bank transfers to sending credit card forms and organizing customer information. Processing orders took up huge amounts of time. On top of that, the experience was poor for customers, and she also worried about their privacy.

How rezio Empowers the Tourism Industry

After adopting the rezio booking system, these messy processes were almost completely automated. Online payments and order management were handled in one place, so she no longer had to worry about updating the backend, integrating payment systems, or missing a booking. “With rezio, I really feel like my time has been freed up,”Patty said with a laugh. “My work has become so much easier.”

She added that for high-cost tours, the system lets her collect deposits in advance and automatically send payment links for the final balance before departure. For customized itineraries, she can quickly create a payment link for clients, which she finds incredibly convenient.

Patty also encouraged other operators not to fear learning a new system.“The rezio system is very easy to learn. With just one or two tries, you can get the hang of it. And if you run into any trouble, the team responds quickly, so you don’t have to worry about getting stuck.”

She added with a smile, “Thank you, rezio, for truly caring about our needs. The team has been incredibly supportive—from the initial introduction to setup and even after-sales service. We feel like we have a reliable partner behind us, which gives us peace of mind to use the system with confidence.”

Actionable Advice for the Tourism Industry

Patty’s story shows that a successful travel business relies on three key points: a clear brand concept, thoughtful content design, and effective digital marketing. Digital tools like rezio actively support the booking systems that make this possible.

👉 Want to learn how rezio can help your travel business operate more effectively? Schedule a 1-1 consultation with our expert team today.

Also, be sure to follow rezio on social media. We consistently share more brand stories and engaging video content to help you build a travel brand that truly wins hearts.

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