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From GoPro Rentals to a Local Brand Experience

“The idea is we have to offer something unique, something new that’s quite different and authentic compared to the usual copy and paste.” — Stephen, Founder of GoPanglao

GoPanglao’s story began with a simple idea — renting out GoPros on the island of Bohol.Stephen soon realized that travelers were looking for more than just camera rentals; they wanted a complete and authentic travel experience.

From there, GoPanglao gradually expanded into offering unique Bohol experiences, combining natural adventures with local culture to create a brand that truly stands out.

Today, around 60% of their customers are international travelers — mainly from Europe, the U.S., Korea, and Taiwan — while the remaining 40% are domestic tourists.Their main audience consists of FITs (Fully Independent Travelers) such as couples, families, and solo explorers.

GoPanglao’s services go beyond typical “package tours.” They provide a one-stop travel experience, covering transfers, private and semi-independent, and curated local activities — all designed to emphasize authenticity and uniqueness.

GoPanglao website en

A Customer-Centric Marketing Philosophy

With a background in digital marketing, Stephen believes that the key to successful travel marketing goes beyond visibility — it’s about continuous optimization and customer focus. 

“When you invest in marketing, you really have to continuously optimize to make sure your brand and services stand out from the rest. You have to think from the customer's shoes — from the pre-booking stage to the actual experience.” — Stephen, Founder of GoPanglao

By combining data-driven insights with authentic content, Stephen has built a strategy that moves the brand from simply being seen to being chosen.

  • Social Media: Daily content comes from guides, drivers, and real guests — showcasing authentic experiences and building trust with followers.

  • Collaborations: Partnered with AirAsia through a “boarding pass discount” campaign, and worked with TikTok creators and KOLs to boost exposure.

  • Advertising: Consistently invests in Meta Ads, testing and optimizing target audiences every month for better conversion.

  • SEO (Search Engine Optimization):
    Maximize the use of OTA listings and the rezio-powered website by continuously optimizing keywords and content through the rezio backend. This ensures strong visibility and higher ranking on Google search results.

  • Google Things To Do:
    By syncing tours with Google Things To Do, travelers can see bookable activities and real-time prices directly at the top of Google search results — within the business profile section. This greatly enhances brand visibility and drives higher conversion rates.

    👉 Read our article: Master Google Tools to Gain Insights, Boost Visibility, and Capture the Market!

GoPanglao Marketing Strategy

A Product-Driven Multi-Channel Strategy

To reach different types of travelers, GoPanglao lists its tours across major international OTA platforms such as GetYourGuide and Viator. Currently, the company offers around 5–10 listings, with 3–5 bestselling tours that generate consistent bookings. By adjusting commission rates strategically, GoPanglao boosts visibility and exposure across platforms.

Each platform serves a distinct market — GetYourGuide mainly attracts European travelers, while Viator is more popular among American visitors. Building up sufficient bookings and positive reviews not only increases visibility but also strengthens brand credibility, even attracting B2B partners to reach out directly.

“If you’re really one of the first people to be there and you already have a good number of bookings and reviews, there’s a huge chance that B2B partners will directly work with you because you already have credibility.” — Stephen, GoPanglao Founder

At the same time, thanks to strong social media engagement and consistent SEO optimization of its official website, GoPanglao also drives direct traffic from social channels to its booking page — maintaining a steady stream of direct bookings alongside OTA sales.

When GoPanglao Met rezio — Taking Operations to the Next Level

As bookings grew, GoPanglao faced a new challenge: how to manage operations more efficiently without increasing manpower.  For them, the answer came down to three essentials — automation, instant response, and channel integration.

1. Automated Order Management

In the past, handling bookings manually and copying details often led to errors. With rezio, all bookings are now automatically verified and updated, allowing the team to confirm reservations quickly while minimizing human error and repetitive work.

2. Information Integration

When managing high traffic from ads and multiple inquiries, speed and organization are key to conversion. GoPanglao uses rezio to instantly collect and consolidate inquiries from different sources — such as their website, social channels, and OTAs — enabling the team to respond within two minutes and greatly increase their chance of securing bookings.

To help potential customers convert even faster, they also use rezio to build landing pages that link ad traffic directly to a ready-to-book page.These pages are quick to set up, low-cost, and highly effective in shortening the customer decision process — turning every click into a potential booking.

3. Channel Management

GoPanglao operates across multiple OTAs and its own brand website.Through rezio’s centralized backend, all bookings are synced and managed in one system — eliminating the need to switch between platforms and saving valuable time and operational costs.

Beyond solving day-to-day operational challenges, rezio also provides features that further enhance business performance:

  • Daily Booking Summary: Helps assign guides and drivers instantly.

  • Marketing Reports: Offers data-driven insights for promotions and resource allocation.

  • Mobile App Notifications: Real-time booking alerts that motivate the team.

“If you have so many booking channels and you need to integrate them — and if you’re looking to save on cost — rezio would be the best solution for you.” — Stephen, GoPanglao Founder

Gopanglao meet rezio

Advice for the Industry: Leading Travel Businesses into the Digital Era

GoPanglao’s success didn’t happen by chance — it’s the result of long-term dedication to digital transformation and customer experience.Founder Stephen believes that in a rapidly changing travel landscape, businesses can’t rely solely on traditional operations or old customer habits. Instead, they must keep learning and embrace change.

He encourages travel businesses to actively invest in digital marketing, continuously optimize their strategies, and make the most of digital tools like rezio — an all-in-one booking system that helps streamline operations and allows teams to focus on what truly matters: creating better travel experiences.

Ultimately, what makes a brand stand out is not the number of tours it offers, but its ability to adapt, act fast, and stay customer-centric.

👉 Want to see how rezio can help your travel brand grow smarter and faster?

Book a free consultation with our team today and get personalized advice for your business.

And don’t forget to follow rezio on social media — we’ll keep sharing more inspiring brand stories and success cases to help you turn traffic into real bookings!


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